I've been fortunate to work with a lot of awesome people on even more awesome projects
I work with startups, new growth and scaleup companies across a range of disciplines
Understanding Users: The foundation of good UI/UX design is a deep understanding of the target audience. Designers must conduct user research to identify user needs, preferences, and behaviors. This involves creating user personas, conducting surveys, and analyzing user feedback.
User Empathy: UI/UX designers should empathize with users to anticipate their needs and challenges. This involves putting themselves in the users' shoes to create designs that are intuitive, user-friendly, and address real-world problems.
Intuitive Navigation: Users should be able to easily navigate through the interface without confusion. The placement of buttons, menus, and other elements should follow logical patterns, and the design should minimize the learning curve for new users.
Consistency: Consistent design elements and patterns across the interface create a cohesive user experience. Consistency in layout, color schemes, typography, and interactions helps users build a mental model of the application or website, making it easier for them to understand and use.
Aesthetics: Visual appeal is crucial in UI/UX design. A well-designed interface not only meets functional requirements but also engages users visually. This involves considerations such as color schemes, typography, imagery, and overall aesthetics that align with the brand and resonate with the target audience.
Responsive Design: With the increasing use of various devices and screen sizes, responsive design is essential. UI/UX designers need to ensure that their creations are accessible and functional across a range of devices, from desktops to smartphones and tablets.
User research, Reviews, audits and strategy
Workshops, wireframes, user tests
Web & App design, product design, Responsive
App, eCommerce, Websites