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An eight-year design partnership building the digital backbone of a global spinning software platform.
MOWL
App
iOS & Android
UI/UX

Client
Intelligent Training Group ApS
Deliverables
User Research
User Interface & User Experience
App Development
Brand Identity
I've partnered with Intelligent Cycling since 2016, designing and developing their entire digital presence - from desktop and app UI/UX to user testing, workshops, and ongoing product reviews.
Intelligent Cycling builds software for spinning and indoor cycling, giving instructors and riders a virtual experience in the studio.
The platform is now used in 251 countries, with over 350.000 users and 260.000+ workouts created. Major fitness chains across Scandinavia - including Pure Gym, SATS, and FitnessX - run on it today.
+350k
Users
251
Countries
+260k
Workouts
1k
Gyms
8th
Most downloaded sports app on AppStore
40%
Reduced development time









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