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An ten-year design partnership building the digital backbone of a global spinning software platform.
MOWL
App
iOS & Android
UI/UX
Client
Intelligent Training Group ApS
Deliverables
User Research
User Interface & User Experience
App Development
Brand Identity
I've partnered with Intelligent Training Group since 2016 - a ten-year run designing and developing the software behind MOWL's virtual training platform, spanning indoor cycling and running.
My role has covered desktop and app UI/UX, user research, and brand identity, plus ongoing testing and product reviews as the platform grew.
It's now used in 251 countries by 350,000+ riders and runners, with major fitness chains across Scandinavia - including Pure Gym, SATS, and FitnessX — running on it today.
+350k
Users
251
Countries
+260k
Workouts
1k
Gyms
6th
Most downloaded sports app on AppStore
40%
Reduced development time
No items found.
