An eight-year design partnership building the digital backbone of a global spinning software platform.

MOWL

App

iOS & Android

UI/UX

Intelligent Cycling app and brand design cover image
Client
Intelligent Training Group ApS
Deliverables
User Research
User Interface & User Experience
App Development
Brand Identity
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I've partnered with Intelligent Cycling since 2016, designing and developing their entire digital presence - from desktop and app UI/UX to user testing, workshops, and ongoing product reviews.

Intelligent Cycling builds software for spinning and indoor cycling, giving instructors and riders a virtual experience in the studio.

The platform is now used in 251 countries, with over 350.000 users and 260.000+ workouts created. Major fitness chains across Scandinavia - including Pure Gym, SATS, and FitnessX - run on it today.

+350k
Users
251
Countries
+260k
Workouts
1k
Gyms
8th
Most downloaded sports app on AppStore
40%
Reduced development time
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